Organizations today face many challenges in maintaining and updating their Web sites. You want to stay current, increase site visits, generate business results, and use your web presence to communicate with your clientele, your business associates, as well as your internal organization. A Content Management System can help you meet all these goals.

Problem:

• Aware of the new ways you should be using your web site; podcasting, multimedia, communication forums, intranets, but don't know how to get there.
• Deploying and updating web sites costs too much, takes too long.
• Current web content is inaccurate or outdated. It is difficult to update and you don't have the time.
• Staff spending too much time updating web content instead of driving new Web-based projects that will result in increased customer satisfaction and competitive advantage.
• Existing "flat-file" Web site, basic content authoring tools, or even custom-built content systems are not robust enough to support your business goals because it is not equipped with tools to build advanced functionality, or support customer and partner extranets, and supplier portals.
• Existing web site architecture isn't extensible or interoperable enough to cost effectively create solutions to your unique problems or to integrate with existing back-end systems, business applications, and Intranet Portals.

Solution:

A Web Content Management System (CMS) is a website maintenance tool that manages all the content of your web site such as text, graphics, and links and allows users and non-technical personnel to add, author, and update Web content with ease. A CMS uses a database to hold the content and a presentation layer to display that content to your website visitors.

Why use a CMS for your web site?

• Make it simple to add Web 2.0 functionality such as blogs, forums, podcasts, multimedia, and more.
• Easily create, publish and revise web pages.
• Build online communities and encourage interaction both within your organization and in the global community.
• Add RSS feeds to your content updates and news.
• Create internal and external sites with easy to use flexible permissions.
• Track the life-cycle of your Web site visitors with integrated web site analysis.
• Easily mount podcasts and other multimedia files.
• Establish a strong community-building environment and enhance collaboration within your business.
• Keep your consititency in the loop with easy to manage online calendars.
• Aggregate news vital to your visitors, clients, and partners.
• Allow site visitors to self-register and self-administrate email notification preferences.
• Allow visitors to participate in polls and surveys
• Manage your online assets with integrated document management.
• Auto generate PDFs or publish to HTML on-the-fly.

Content Management Systems are vital to engaging your community in a two-way exchange of information and ideas.

The Web's a two-way street. Use both lanes.